What is Playnnovation™?

  • Playnnovation(TM)framework

The Playnnovation methodology explores the theory of fun and the importance of incorporating play in our work environments and daily life to fuel imagination, creativity, problem-solving abilities, cross- collaboration and emotional well-being; which are essential elements for driving Innovation.

Playnnovation core focus is on play and the connection it builds among people and ideas that provides innovators with the necessary competencies they need in order to drive change. Children, who are not afraid of failing, are the role models we look up to in terms of creativity, fearless exploration and innovation.

This is why we have created the Playnnovation methodology, a game-based hands-on experience for ideation and fast prototyping aimed at providing a safe space to improvise, imagine and be inspired.

The methodology brings into focus the core issues of an innovator’s journey such as limited resources, unpredictability and a continuous changing context.

Through a model based on an evolving set of rules, we combine creative quiet times with hectic sprints which model real-life situations.

We explore why fun creates engagement and how playing is the best way to (un)structure ideas in order to test them out in a safe, productive and meaningful context.

Through a guided game session we take participants on a journey to unleash the potential of purposeful play by identify the components of the innovator’s mindset within them.

During the entire lab the participants experience how through purposeful play they can build up the skills needed to generate ideas, foster creativity and deliver transformation in their innovators journey.

When was the last time you played? Join us next time at the Playnnovation playground.

If you’re interested in learning more or bringing Playnnovation to your organization, get in touch:


“Energy level to the max!!! If you need an energizer, inspiration and good connections, the Live Innovation Lab is definitely calling for you. There are several events well organized but here you can definitely feel the passion from the organizers. I attended the “Playnnovation Lab” and they offered a superb platform and atmosphere for people to play, experiment and connect. The purpose of the team is something I can relate to and the messages the organizers are trying to convey are deeper some might expect. I’m looking forward to the next event.” Benjamin Sung Ho – Managing Consultant

“When was the last time you played? It was so much fun to build the sustainable city of the future together with some innovative minds. It is all about finding connections between people, ideas and things to make innovation happen. Try it out! Thanks to the Live Innovation Lab team for making this happen.” Maria Ries – Corporate Responsibility Manager

“The Playnnovation is THE event to attend for anyone who’s involved in developing innovative products and services or for those who simply want to understand more the subject of innovation. You are guaranteed a well organized event, great insights and networking opportunities with a diverse group of people.” Neil Harwood – Innovation and Market Researcher

“I’ve attended 2 workshops (Design Thinking & Playnnovation) organized by Live Innovation Lab and I truly enjoyed both of them. Excellent speakers, innovative frameworks and a space to interact with professionals from various disciplines who have the same interest in learning new skills and think differently. Live Innovation Lab is very good at planting the seeds of curiosity and innovation to (re) define your professional and personal purpose” Keiko Hikichi – Senior Brand Manager

The Playnnovation framework was created by Jarazet Altamirano, Maria Luisa Diaz and Paula Mertens.

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